Creative Services
Jorine - Styling Without the Overwhelm
OVERVIEW
Jorine is an interior and set styling studio founded by Joanna and Catharine. The brand is shaped around the idea of making creative decisions feel less overwhelming for clients, especially across interiors and exhibitions. Guided by "Take it Easy," the identity gives the studio a personal and easy-to-work-with feel, while still showing the detail and range behind Jorine’s styling work.
I worked closely with the clients to shape Jorine’s brand direction and visual identity, turning moodboards, sketches, and concepts into a relaxed, flexible visual system for the styling studio.
Role
Scope
Sole Owner, Strategy to Launch
2023
Brand Identity, Brand Strategy, Logo Animation, Illustration, Brand Applications
Brand and Motion Designer
Timeline
Team
PROBLEM
Styling can feel overwhelming before clients know where to start
Clients
“I want the space or set to feel considered, but choosing colours, props, objects, and direction feels overwhelming.”
Founders
“We need the brand to make our process feel easy to enter, while still showing the care behind the styling.”
Collaborators
“The studio needs to feel playful and flexible, but reliable enough to handle detailed creative decisions.”
DESIGN CHALLENGE
How do we make Jorine feel easy to approach without making the work feel casual or unfinished?
Reduce Pressure
Make the brand feel friendly and simple, so clients feel less overwhelmed by the
styling process
Show Creative Range
Use colour, illustration, and character to reflect the different moods the studio can work across
Keep it Considered
Balance playfulness with structure, so the brand still feels intentional and professional
STRATEGY & DECISIONS
Take it Easy
Flexible
A broad colour system, textures, and adaptable visual elements allow the identity to shift across interiors, sets, and styling projects
Personal
Mascots, illustration, and friendly details make the studio feel human, so clients know they are working with approachable experts who understand the care behind each decision
Easygoing
A cheerful tone and bouncy motion make the styling process feel less intimidating, helping clients feel more comfortable taking the first step
RESULT & TAKEAWAY
The identity gives Jorine a stronger social presence, turning the studio’s personality into a reason people follow, remember, and want to work with them
Approachability with Expertise
The identity makes Jorine feel warm and easy to talk to, while still showing enough care and detail for clients to trust the studio with creative decisions
Turning Personality into Trust
Mascots and playful details help the studio feel personal, giving clients a clearer sense of who they are working with
Building Range Without Confusion
The wider colour system allows the identity to adapt across different styling contexts, while the core tones keep it recognisable
