Productivity App
Stride - Making Progress Feel Easier to Start
OVERVIEW
Stride is a productivity app designed to help users organise tasks and goals with more clarity. The illustration and styleframe system responds to the feeling of scattered focus, using shifting perspectives and intentional colour to guide attention. The result is a clearer visual story of progress, making organisation feel more focused and easier to act on.
I shaped the project from early research, moodboards, concepts, and storyboards to sketches, illustration, colour refinement, and motion language.
Role
Scope
Self-Initiated Project
2025
Product Storytelling, Visual Direction, Motion Styleframes, Digital Product Assets
2D Design
Timeline
Team
PROBLEM
Scattered tasks make progress harder to start
The User
Knows what to do, but it's spread across too many tabs, notes, and reminders, so starting feels heavier than the task itself
The Product
The value has to land fast through motion and visuals, before anyone reads a feature or a long explanation
The Category
Productivity branding mostly looks rigid and heavy. The visual system has to make focus feel light and active within a few seconds, or it blends into every other task app
DESIGN CHALLENGE
The visual direction had to make organisation feel less rigid and more motivating, helping progress feel clear from the first glance
Reduce Friction
Turn scattered information into a clear starting point
Stay Readable
Keep the system energetic without making the product feel overwhelming
Create Momentum
Use movement, perspective, and rhythm to make progress feel active
STRATEGY & DECISIONS
Focus That Moves with You
Flow
Curved shapes and soft transitions give the illustrations a sense of ease, making productivity feel flexible instead of rigid or overwhelming
Clarity
Intentional colour shifts guide the eye toward the main focus of each frame, helping the sequence stay clear even when multiple actions happen at once
Momentum
Visual cues of climbing, reaching, flowing, and multitasking turn abstract productivity into a more active story about movement, focus, and getting into a creative flow
RESULT & TAKEAWAY
A visual language that turns abstract productivity into movement you can read in a glance and flex across launch, social, and product, held together by one identity
Making Productivity Feel Lighter
The illustrations avoid the usual heavy task management look by using space, flow, and colour to make organisation feel easier to approach
Turning Focus into Motion
Bold typography and natural colours gave the brand confidence while keeping it grounded and approachable
Designing for Fast Attention
Each illustration works as a quick hook, making the system adaptable for different contexts: launch assets, social content, and motion-led storytelling
